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PLATINUM EFFECT

Tel: 818 785-1310 / 310 350-6993

Email: eli@platinumeffect.com

Professional Hair care

Hair Color Series

Hair styling Series

Classic Hair Care & Treatment

Silicon-Base Hair Care & Treatment

Hair Salon Product

Table guide to colors

 

 
Hair Salon Product

HAIR WAX

Nourishing wax based on enriching oils and vitamin E.

Especially effective for giving dry and split hair a superb luster, it imparts a wet, shiny look.

Hair stays smooth and pleasant to the touch, with a delightful fragrance.

Available in two versions:

  • Blue with a Sexy smell
  • Clear with coconut smell.

 

MAX WAX

Based on a bee wax for styling and sculpting, keeps the hair design for a long period. Nourishing minerals and vitamins as well as jojoba essence ensures a soft pleasant texture, and a wet shiny look that endures.  Easy to style with.

 

JOJOBA WAX

A unique styling and conditioning product based on jojoba essence and distilled water.

Formulated to nourish hair and scalp and keep them healthy.

Specially developed for creative original styling, promotes a shiny moist look and keeps the hair design for a long period.

Has a very sexy smell.

 

JOJOBA CLAY WAX

A unique wax based on a clay and jojoba extract for wild and special styling of hair, leaves the style intact for a long period of time.

Gives the hair a natural look and enriches it with the jojoba extract.

 

MOISTURIZING HAIR CREAM

The moisturizing cream is ideal for dehydrated, colored, damaged hair and split ends.

Based on a remarkable moisture-restoring complex, promotes a natural appearance as well helps to free angles.

Contains nourishing vitamin E. Leaves hair shiny and delicately perfumed.

 

NOURISHING OIL

A blend of mineral oils and vitamins specially created for hair which lost its vitality and flexibility.

Particularly effective for curly thick hair, helps to reduce bushiness and soften curls.

Its mineral oils and vitamin E complex enriches hair follicles and roots leaving the hair revitalized, shiny and healthy.

Formulated for daily use, it can also be applied as a hair mask.

No rinsing is necessary.

CLASSIC HAIR COLOR

 

We are pleased to introduce one of the most advanced and sophisticated hair coloring lines in the market.

Enriched with natural plant essences.

Formulation ensures highly accurate results while at the same time protecting the hair and giving a superb natural look of shine.

A remarkably wide range of colors and shades make it possible to achieve a rich variety of flattering effects.

 

SUPER COLOR

A product range which is a breakthrough in hair coloring. Created to complement and add subtlety, products can be mixed with an existing color or used on their own.

Use it to create your own unique tones, replace standard colors or to intensify or strengthen an already existing color.

Can be utilized as a rinse to change a color or give subtle shading to an existing color.

SUPER COLOR can be applied directly into natural uncolored hair for more varied lighter effect.

 

FLASH CLASSIC HAIR COLOR

Color renovation starts with red.

It gives brilliance, shine, long lasting and true color.

Extremely conditioning safe and easy to use.

 

Blond bleach Powder

The result of a long research, an advanced bleaching powder contains friendly, easy to work with ingredients.

Formulated to achieve perfect results with minimum damage to the hair texture and health.

Available in two versions:

  • Blond White-dust free.
  • Blond Blue-dust free for a strong bleaching.

 

SHAMPOO FOR DRY HAIR

Based on a highly concentrated formula created for a dehydrated exposed to chemicals or damaged by an arid climate.

Matches the hair’s natural acidity level and contains sun filters!

Helps stabilize the hair’s PH restoring essential vitamins and minerals that have been lost.  Nourishing the hair with vitamin E and B5.

Also, helps restore a healthy look to the hair, removing that dried out feeling and leaving it wonderfully lustrous.

 

SHAMPOO FOR OILY HAIR

Specially formulated to treat oily scalp and the source of a greasy hair.  This shampoo is highly effective for removing excess from the scalp and hair that causes hair loss.  In addition to sun filtersit it contains extra-mild ingredients that cleanse the scalp without dehydrating the hair.

It eliminates that oily feeling leaving hair healthy with a natural shine.

 

ANTI-DANDRUFF SHAMPOO

 

Anti- Dandruff shampoo instantly reduces dandruff while smoothing the skin and preventing irritation.

It works intensively to stabilize acid PH levels while thoroughly cleansing the hair and scalp. Formulated with active dandruff-fighting ingredients, and gives the hair a pleasant natural fragrance.

 

CONDITIONER

Formulated for a damaged hair by, a harsh climate, or from bathing in the sea and swimming pool.  Contains, sun filters as well as vitamins and minerals that soften and nourish the hair to keep it shiny and full of vitality.

Leaves hair soft smooth and easy to comb with a delicate long lasting fragrance.

 

Classic Hair Mask

 

A remarkably effective mask created to restore hair which is dehydrated, scorched, colored or has split ends.  Contains sun filters.  It is also ideal for a long colored hair and needs special nourishment.  Reach in vitamin B5 and E1, its natural blends enhanced with pure olive oil nurture the hair leaving it soft and easy to comb with a natural shine.

 

Spray Super Strong

An exclusive spray for dry or wet hair.  Ideal for today’s newest styling techniques and for designs that need extra strong support.  Leaves the hair with a pleasant none sticky feeling that makes brushing easy. 

 

Oily Spray

A top quality spray for smoothing hair and adding luster.  It restores a light oiliness to the hair giving it a fabulous shine while insuring that the hair looks natural with a feminine delightful fragrance.

 

Hair Crear 

Created to treat and protect the hair, keeps the hair looking healthy for long periods.  Contains sun filters, easy to use and instantly rinses out.  Formulated with Vitamin E and B5 to nourish hair and keep it shiny and full of vitality.  Leaves hair soft and easy to manage.  Has a light useful fragrance.

 

Silicon Hair Cream

A remarkable cream formulated to free hair of tangles and make it is to comb.  Moisturizes the hair making it manageable and easy to style.  Silicon complex for fortifies the hair and protects the structure of each individual follicle.  Its wide variety of minerals enriches the hair.  Promotes a free young look and a caressable softness.

 

Silicon Hair Spray

Has a class of it own because it contains filters that protect the hair from harmful rays of the sun.  Gives hair a glowing shiny look that highlights its vitality and softness. 

 

Serum- Silicon Treatment

Specially created for hair which is dehydrated or damaged.  Particularly effective when applied before final styling with a fan, it smoothes the hair restoring its natural flexibility and luster while enriching it with pure silicon.  Helps repair split ends, promoting a remarkably natural gloss while restoring flexibility and combating dryness.